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Phil Knight, the founder of Nike, originally said of the logo: “Well, I don’t love it, but maybe it will grow on me.”. Needless to say, she’s doing just fine, thank you very much! Despite its current iconic status, the swoosh was initially bought for a measly flat rate of $35. Carolyn Davidson is a renowned graphic designer, and the creator of the swoosh logo that has appeared on millions of items for more than 40 years. The True Story Of Carolyn Davidson And The Iconic Nike Logo. Kudos to Davidson for combining both the physical and spiritual embodiment of a primordial deity into a design that also fits perfectly onto the side of a running shoe. Her invoice total for this important piece of design history? Her work has been featured on sneakers, hats, shirts, sports gear, and countless other consumer products, while being endorsed by athletes and celebrities around the world. Davidson wanted to portray the spirit of Nike in a simple, yet elegant design that would also fit on the side of a shoe. Davidson worked for Nike for years before leaving to pursue freelance work. Today, that equals to $208, which any graphic designer in North America can tell you is basically a friend rate. Creative Titans: How Jonathan Ive Shaped Apple. In 1983, in recognition of her contribution to the company, Nike gave her a diamond Swoosh ring and a few hundred shares of stock for her work (now worth more than $600K). Carolyn designs a dozen logos in 17.5 hours, working mostly on hand-drawn shoe designs. Please get in touch with one of our Project Consultants. She sketched potential logos by hand on tissue paper and laid them out over a drawing of a shoe to see what the logo would look like on the finished product. She presented several designs to Nike and they eventually settled on her favorite design, the swoosh. But in 2011, those 500 shares were worth. The only advice she received was to create a striped design that was supportive of the shoe. We'd love to hear about your digital project. Even 45 years ago, $35 for a company’s main logo was a bargain. The Nike swoosh’s origin story has slowly turned into the well-known tale of a little logo that could. Davidson designed the Swoosh in 1971 while a graphic design student at Portland State University in Portland, Oregon.She started as a journalism major but switched to design after taking a design course to "fill an empty elective." Meet Carolyn Davidson, the woman behind ... - Design Indaba 5 Top Designers Who Have Been Inspired By Herb Lubalin, Creative Titans: Leroy Winbush, Breaking Racial Barriers, Creative Titans: Anna Wintour, Editorial Visionary, Creative Titans: How Paul Rand Influenced Logo Design. Sign up with your email address to receive news and updates. That’s. www.worksdesigngroup.com/carolyn-davidson-nike-swoosh-logo-design She needed to create a logo that was original and conveyed movement and motion. The logo sitting atop a 16 billion-dollar corporation had much humbler beginnings. But you'd be wrong if you thought that. At the time, the sum value was approximately $150, which essentially made the whole thing a sweet gesture. Nike also awarded her with a swoosh-shaped gold and diamond ring and 500 shares in the company. $35. Nike used the stand-alone swoosh as a form of debranding and gaining brand recognition. PORTLAND, Ore. – In the 21 st Century just about everyone is familiar with brand images like McDonald’s famous Golden Arches and Nike’s iconic swoosh In 1971, Carolyn Davidson was a graphic design student at Portland State University. By PDX People. Davidson is most well known for designing the iconic Nike “swoosh” logo. ! And how did a seemingly simple design become one of the most successful logos in the history of capitalism? How did the Nike Swoosh come to be? And what better way to combine the image of the goddess and the very thing she represented then by turning a check mark (which is the universal symbol for victory on any term paper) into a. of a wing in flight. The original logo included the Nike name, but today features the solo swoosh that most customers have come to know and love. The Nike logo is a visual representation of movement and speed and the name of the logo itself, renamed "Swoosh", is an onomatopoeia that evokes the image and sound emitted by an athlete performing a sprint starting from the block, going towards the victory. If it wasn’t for Davidson’s design, who knows what the fate of Nike would be. Today, that equals to $208, which any graphic designer in North America can tell you is basically a friend rate. But where did it come from? Even 45 years ago, $35 for a company’s main logo was a bargain. Nike was named after the Greek Goddess of victory who sported an impressive pair of gossamer wings and was known to parade around battlefields, celebrating and. The logo has helped to create a global brand that is now worth approximately $67 billion. Davidson needed to find something that was different from competitors’ logos, like the recognized Adidas striped logo. Carolyn Davidson is a graphic designer best known for designing the Nike Swoosh logo. Carolyn Davidson’s story is a victory for all artists who fight for others to see the intrinsic value in what we do. Without even trying, Nike's logo conjures up images of: Flying through the air like Michael Jordan in. US dollars. She designed the simple logo in 1971, while she was still a graphic design student at Portland State University. And this for a logo that would help to create one of the most recognizable brands in the world. 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