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DoubleBass is a four weights display type family with a cartoon modern aesthetic, inspired by the film title design of Saul Bass. I agree with renee. Bass designed some of the most iconic corporate logos in North America, including the Bell System logo in 1969, as well as AT&T's globe logo in 1983 after the breakup of the Bell System. Figure 1: Saul Bass. All others went pure horror show. Although these go beyond the era of International design, this collection demonstrates how significant a scale Bass influenced modern commercial design (as well as his influence in motion picture). Saul Bass was a prominent American graphic designer of the twentieth-century. Its main feature is the programmed switching between two interlocking sets of uppercases resulting in a bouncy visual rhythm. Saul Bass trained as a graphic designer, and was commissioned by director Otto Preminger to put together a poster for his 1954 opera/musical Carmen Jones.Preminger was so … Saul Bass was born in May 8, 1920 in New York City. The Minolta either. I doubt I’ll ever see those enameled metal signs with the 1969 or 1983 logos. He asked me to go after the bastard. He largely designed motion picture title sequences, corporate logos and movie posters. A variety of Saul Bass' logo designs from 1959 through to 1996. More than you'd think. The bass originals are master works. Had they kept the original dimensions for the bounding box and changed only the color, I think they’d have possibly improved on Bass’ design. Courtesy of Laurence King Publishing. The font is available in uppercase letters, numbers and limited punctuation marks. Where motion picture >advertising was once an unrefined and artless trade, Bass endowed the craft >with the sophistication of a bonafide art form. Explore hmdavid's photos on Flickr. http://www.logodesignlove.com/all-about-paul-rand. From Saul Bass: A Life in Film & Design. Saul Bass created many great logos for clients such as AT&T, Minolta, Warner Bros, Girl Scouts of America, Continental Airlines (circa 1968), United Way, and United Airlines, to name just a few. It combines the trefoil symbol, which had been used by the organization for … Matthew Lasar - Jul 29, 2012 6:00 pm UTC Saul Bass, creator of title sequences for thriller movies, and AT&T trademark logos. Kleenex because it hasn’t changed that much, and quaker because the original imo just didn’t match the current brand. He enjoyed four decades of successful career in his lifetime, winning Academy Award for his exquisite graphic designing. I have to admit I was never a fan of Saul Bass’s logo work. Hmm, seeing all of his blue lines, i’m suprised he didn’t do IBM’s… another past logo design love featured designer: And although the redesigns are a step back from the minimal and stylish look of Saul’s originals it’s good that the companies had preserved at least the idea behind them. From Saul Bass: A Life in Film & Design. See more ideas about Logos, Logo design, Saul bass logos. It combines the trefoil symbol, which had been used by the organization for … Very few managed to do for esthetic of advertisement and pop-culture of the second half of the XX century as much in general, as graphic designer Saul Ross did. Related: Saul Bass logo design: then and now Pat Kirkham, auther of the book Saul Bass: A Life in Film & Design explains the concept of Bass’ design: Saul’s pun on anatomy aligns the dissection of a human body with the dissection of a body of evidence in a court of law. "The leaf conveys the notion of growth as it relates to the nature of the company's business - food - and to the corporation itself." I went over to him and told him about the Golden Arm story. 11/06/2018. Saul Bass might be the single most accomplished graphic designer in history. The Saul Bass Poster Archive. The Saul Bass bell logo is gone now, replaced by the Saul Bass-designed 1983 globe logo (often called the Death Star by AT&T employees). Continental airlines paid us about a half million.” — Dr Bill Haig. Workers remove a sign featuring the old, Saul Bass-designed United Airlines logo at a ticket counter at O'Hare International Airport in May 2011. Legendary Logo Designer Saul Bass. Below some examples - there are more. “If I do my job well, the identity program will also clean up the image of the company, position it as being contemporary and keep it from ever looking dated.”, Lawry’s (original design by Saul Bass in 1959, 3D version unknown), Alcoa (original design by Saul Bass in 1963, tweaked in 1999), Celanese (original design by Saul Bass in 1965, changed in 200x), Quaker (original design by Saul Bass in 1971, changed in 2010 by Wallace Church), Minolta (original design by Saul Bass in 1978, changed in 2003), Kleenex (original design by Saul Bass in 198x, changed in 2008 by Sterling Brands), AT&T (original design by Saul Bass in 1986, changed in 2005 by Interbrand). Saul Bass is a genius. I think the redesign does the emblem a huge disservice by crowding the initial in the smaller box. Make your own Saul Bass-style poster. Most large brand identities stay the same for a long time and normally get tweaked rather than changed. A creative child, he drew constantly. See more ideas about Saul bass, Saul, Saul bass logos. Some of them far inferior. I’ve really enjoyed all of the content that you post. Apr 18, 2016 - Explore Wara Cantu's board "saul bass" on Pinterest. "The leaf conveys the notion of growth as it relates to the nature of the company's business - food - and to the corporation itself." Bass also created iconic logos for the American Bell Telephone Company, AT&T, Continental Airlines, Girl Scouts of America, and Quaker Oats, among others. ugh, horrible. It features a stylized leaf. — Saul Bass Bass certainly did his job well, he created some of the most recognizable and iconic logos of all time, but they’re gradually disappearing. With Hollywood facing strong competition from the independents, they again turned to artists such as Saul Bass for inspiration. I was the art director of the National Institute of Mental Health and in 1974 there was an attempt to improve federal visual communications and Mr. Bass was the keynote speaker held at the State Dept. He is also responsible for the logos of many prominent corporations like AT&T, United Airlines, and Dixie. Matthew Lasar - Jul 29, 2012 6:00 pm UTC Saul Bass, creator of title sequences for thriller movies, and AT&T trademark logos. For a short period of time Saul mentored and made comments on some of my work and soon passed. I’m torn over the Alcoa redesign. In 1955, Elaine Makatura came to work with Saul Bass and after the opening title sequence to Spartacus in 1960, which Elaine co-directed and produced, the two were married. Next time I land on a clients website and find their identity has been revamped by someone other than me, perhaps I should try not to feel so bad about it :P. The redesign of the Girl Scout logo is one of the few that didn’t utterly destroy the original. Seriously David, love your site, I only hope I can be this innovative when I get out of high school. An epic survey of Saul Bass's career shows why he was the master of graphic film titles Detail from Saul Bass's movie poster for Preminger's Anatomy of a Murder (1959). Major corporations such as American Telephone and Telegraph, Rockwell International, and Warner Communications were numbered among his prominent clients. Bass was born in the Bronx in 1920 to Eastern European Jewish immigrants. What a great story Avy, I enjoyed reading it. From "Vertigo" to "The Shining," Saul Bass' movie posters remain some of the most iconic ever designed. His graphic design, from the intersecting, money-green grid patterns in Hitchcock's North by Northwest, to the animation in Vertigo, and beautiful unfolding floral title sequence in Scorsese's Age of Innocence are "art film" shorts in their own right. At age 13 I passed by the movie theather in Pittsburgh and noticed this graphic – Man with The Golden Arm – and it was literally magnetic, I could not walk away until I studied every line – mind you, age 13 just before my Bar Mitzvah and had no clue about anythuing Bass. They designed logos for companies like the Girl Scouts, Continental Airlines, and United Airlines.. They are often an ignored aspect of films, although they reflect the time period or era of the film, the mood or design of the film, and much more. I’m sorry but that celanese update is pure ass. Kleenex and Quaker aren’t really worse. Sign in to check out what your friends, family & interests have been capturing & sharing around the world. Bass is known mostly for his film-making, poster design and corporate logos. I was hooked on Bass since the age of 13 seeing the graphic from” The Man with the Golden Arm” movie poster. Bass always did it better. 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